hi there
WEB DESIGN
GRAPHIC DESIGN
VISUAL IDENTITY
graphic
& digital
designer
Currently based in London.
Available for freelance projects.
Working around the globe & beyond.
© elena puchkina
portfolio & services / 2025
about me
I am a designer with 5 years of experience across in-house, agency, and freelance settings, passionate about creative communication and emotional branding.
I help businesses and individuals create authentic, meaningful designs that tell their stories and make a lasting impact.
- Executed corporate rebranding for a major IT-company (Ontanta, Lanit Group)
- Tutored students on design courses at AZ Education and Design Wonderland
- Completed an MSc in Product & Service Design (Sapienza Università)
- Worked across diverse industries as a freelancer, including fashion, cosmetics, foodservice, homeware, and media
- Collaborated with top-tier brands including AUDI, BVLGARI, Guerlain (via Condé Nast CNX)
portfolio
Visual Identity
Visual Identity
Visual Identity + Illustrations
Visual Identity + Illustrations
More projects are available on Behance.
services
Feel free to reach out to me if you couldn't find what you were looking for: I'll create a personalised offer for you!
Timeline:
logotype design
What’s included:
- Free discovery session + consultation
- Market research & benchmarking
- Visual direction & moodboarding
- Logotype variations
(primary, secondary, submark — upon request)
- Colour palette
- Typography suite
- Refinement rounds (up to 2 free revisions)
Result:
- File package (formats for print and digital use)
- Logotype usage guideline
- Logotype mockups
Timeline:
2−3 weeks
Price:
$1,200+
(price depends on included logotype variation)
What’s included:
- Free discovery session + consultation
- Market research & benchmarking
- Visual direction & moodboarding
- Colour palette
- Typography suite
- Wireframes & prototypes
- Custom responsive web design
- Refinement rounds (up to 2 free revisions)
Result:
- Production-ready files & UI kit
- Web design style guidelines
- Post-Launch Support (1 month)
Timeline:
2-4 weeks
Price:
$2,800+
(starting price for a landing page;
multi-page sites priced separately)
web design
What’s included:
- Free discovery session + consultation
- Market research & benchmarking
- Visual direction & moodboarding
- Logotype variations
(primary, secondary, submark — upon request)
- Colour palette
- Typography suite
- Supporting graphic elements
- Design of up to 5 brand assets
- Refinement rounds (up to 2 free revisions)
Result:
- File package (formats for print and digital use)
- Technical specifications for production
- Brand guideline presentation
- Brand asset mockups
Timeline:
3−4 weeks
Price:
$1,800+
(price depends on included logotype variation)
visual identity
Additional Services
Custom illustrations tailored to your needs — whether for websites, marketing materials, books, or more. From simple spot illustrations to detailed compositions, I create visuals that enhance your message.
Starting Price: $200 (e.g., for a simple spot illustration)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
Starting Price: $200 (e.g., for a simple spot illustration)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
Professional design for stationery and packaging that enhances your brand’s identity. From business cards and brochures to product boxes and custom packaging, each design is crafted for both visual appeal and functionality.
Starting Price:
Starting Price:
- $150 (e.g., for business card design)
- $300 (e.g., for a basic product box design)
Craft a cohesive and engaging Instagram presence with custom-designed templates for posts and stories. From grid aesthetics to a strong visual identity, I create designs that enhance your brand’s impact.
Starting Price: $150 (e.g., for a set of Instagram templates 3x3)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
Starting Price: $150 (e.g., for a set of Instagram templates 3x3)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
Professional, visually compelling slides that communicate your message effectively. I design presentations with clear structure, impactful visuals, and a cohesive style aligned with your brand.
Starting Price: $200 (e.g., for a basic presentation template)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
Starting Price: $200 (e.g., for a basic presentation template)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
AI-powered visuals tailored to your needs — whether custom illustrations, animated product videos, or high-quality 3D assets. I combine creativity with technology to deliver striking, unique visuals.
Starting Price: $250 (e.g., for AI-enhanced product photography)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
Starting Price: $250 (e.g., for AI-enhanced product photography)
Starting prices are estimates, and project specifics will determine the final cost. Get in touch for a personalised quote.
OTHER RECENT PROJECTS
Snapshots of recent design work across web, print, and packaging.
Website design for a resort clothing brand
Visual identity + packaging design for a cosmetics brand
Visual identity + packaging design for a feminine care brand
Postcard design for a homeware brand
