hi there

© elena puchkina

WEB DESIGN

ART DIRECTION

VISUAL IDENTITY

graphic
& digital
designer

Currently based in London.
Available for freelance projects.
Working around the globe & beyond.

portfolio & services / 2024

about me

I help ambitious businesses and inspired individuals to build vibrant communication which makes profit and builds new audiences.

Are you ready to stand out?

5 years experience

of in-house, agency
and freelance work

mentor on the
educational course

in executing rebranding
(IT company onlanta, lanit)

leading designer role

product & service design

(msc, Sapienza Università)

design education

developed diverse assets
for digital, print and media

Extensive expertise

20+ projects with brands
such as audi, Guerlain
(at Condé Nast cnx)

20+ projects with top brands

such as audi, BVLGARI, Guerlain
(on behalf of Condé Nast cnx)

portfolio

services

Feel free to reach out to me if you couldn't find what you were looking for: I'll create a personalised offer for you!

Timeline:

web design

What’s included:
  • FREE INTRO: online briefing + consutation
  • Analytics and benchmarking
  • Moodboard
  • Structure and wireframes
  • Prototyping
  • Figma design
  • Device responsive layouts

Result:
  • Website presentation
  • Figma files

Timeline:
2-4 weeks

Price:
  • 500€ (landing page website)
  • 700+ € (multipage website)

What’s included:
  • FREE INTRO: online briefing + consutation
  • Market research and competitor analysis
  • Product differentiation strategy
  • Annual planning of advertising campaigns
  • Media allocation and planning
  • Executing creative concepts for digital ad
  • Multichannel publishing
  • Design supervision for advertising layouts
  • Directing photoshoots and video production
  • Conversion funnel optimisation
  • Performance metrics management
  • Data-driven insights for creative campaigns

Result:
  • Visual strategy
  • Design supervision

Price:
1000€ per month
(DISCOUNT 30% FOR THE 1ST MONTH)

art direction

What’s included:
  • FREE INTRO: online briefing + consutation
  • Analytics and benchmarking
  • Moodboard
  • Primary and secondary logo
  • Colour palette
  • Typography suite
  • Graphic elements
  • Design of the up-to-5 brand items
  • Social media pack:
(Instagram templates: posts, stories, highlights)

Result:
  • Brand guideline presentation
(logo grid, color ratio, typography hierarchy)
  • Visualisation of brand items (mockups)
  • Print ready design files
  • Technical task for the press

Timeline:
2−3 weeks

Price:
500€

visual identity

© elena puchkina

designed and developed by

contact me

Let's have a chat about your project!